This year’s IWA, one of the most prestigious firearm, shooting and hunting exhibitions in Europe, attracted 1,558 participant companies from 60 countries, and as always, the stand of Turaç, one of 86 companies participating from Turkey, attracted great interest. The company, which had held 101 meetings during the previous exhibition, broke its own record by holding almost 150 meetings at this year’s event, making contact with users and solution partners from 56 countries. This was the first time that Turaç officials had met with companies and official delegations from the Republic of Korea, Canada, Kenya, Latvia, Lithuania, Mexico, Norway, Slovenia, Saudi Arabia, Sri Lanka, Vietnam and Zimbabwe. Company officials welcomed visitors to the stand with Turkish coffee, Siirt pistachios and Turkish Delight, and took many of their conversations one step forward to the level of collaboration and friendship.
The Sterling brand products displayed at the Turaç stand during the IWA exhibition included:
- Parabellum FMJ (full metal jacket), Luger FMJ, Luger JHP (jacketed hollow point) and Subsonic FMJ rounds from the 9×19 mm pistol cartridge series;
- Exclusive, Big Game, Heavy Load, Competition, Less-Lethal and Elegance series from the shot shells product family; and
- .223 REM. .308 WIN. and 7.62×39 mm cartridges from rifle cartridges product family, which is about to enter the serial production phase.
Turaç’s prominent position in the European market makes the IWA exhibition a significant sectoral event for the company where it can play an assertive role. Its ambition in this regard was mirrored in the promotional activities and advertising campaign it conducted for the event, promoting the company and its products on 10 billboards and one light board in the exhibition area, just before the exhibition and throughout the exhibition week.
Fatih Altunbaş, General Manager of Turaç, commenting on the newly established connections and potential collaborations of the company, said: “As in previous years, we participated at this year’s exhibition to establish new collaborations and friendships, and we have accomplished that. The 50 percent increase in the number of talks we held during the exhibition over the previous one is the biggest testament to this. We have added 12 new countries to our connection network and have returned from the exhibition with a very busy agenda. We hope to reap the fruits of these meetings and to announce good news soon.”